Part of the Purpose and Function Brief was to create profile two polar opposite customers.
I have created Pen Portraits for a Luxury and High Street Customer.
The High Street consumer:
My name is Victoria Bruce and I am 19-year-old Fashion student RMIT. Currently I am in my second year of study, and I do not earn a high income to dispose on high-end luxury clothing, this is why I loves to venture into fast fashion retailers for “sophisticated affordable fashion”. I like to shop at Topshop and Zara so that I can look fashionable without spending a lot of money. I also likes H&M (particularly their designer collaborations) and is also a regular ASOS browser.
I rented a student flat with three friends and I am a very sociable lively person. I love going out to bars and night clubs and try new things. In terms of where I like to go out its anywhere with good music, a laid back vibe and a fun, easy-going crowd.
I am extremely fashion conscious so she likes to keep up with trends and are always looking to fit in with the current trends by purchasing garments that are both fashionable and affordable.
I love travelling to festival during her summer break. My life is very busy and constantly on the move but I do try to attend a yoga c lass at least once a week.I keep up to date with fashion trends by read blogs and a few fashion magazines. My favorite blogs are Chiara Ferragni, and Style Bubble; she reads magazines like Vogue and Harper’s Bazaar. Her style icons are people like Alexa Chung or Olivia Palermo.
I am very ambitious, independent and headstrong and even though I can’t afford it right now I aspire to own a designer bag one day bu for now Ill buy into high luxury brands by purchasing, for example, a Chanel fragrance.
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